Duration: 1 day
Time: 9:00am – 4:00pm
Price: $997
Discount: 10% discount per additional person. Max discount 30%.
Optional: Laptop computer
About this Course
Twenty years ago lead generation consisted of telemarketing, direct mail campaigns, tradeshows, and world of mouth. Let us be clear – there is still a place for those things… but there is an entire new realm of offerings for businesses now – the internet. Having a website may be the beginning, but even if you have a website, what are you using it for? Do you have a clear intention?
Many companies get caught up in the process of getting a new website, and forget the purposes for its existence: To generate new business or keep existing business. The internet should be a part of your business strategy… more than having a website because everyone else has one. How can you use the internet methodically to generate business?
In this course you will learn how to look at the opportunities the internet has created. Topics will include website purpose, social media purpose, and how to link various lead generation techniques back to your marketing plan and sales plan. Many companies will help you create a web presence, but unless it tied back to business development or retention through numbers, it is a stand-alone entity that focuses on “clicks” rather than dollars. Learn how to see which measurements tie back to revenue, and which ones appear favorable but do not lead to value.
Audience Profile
This course is intended for people that:
- Need to strengthen their lead generation efforts
- Need to focus their brand identity
- Need to move beyond having a website to generating revenue from it and other online efforts
At Course Completion
After completing this course, students will have:
- Learned different ways to use their online presence to generate leads and sales
- Learned how to track leads from generation to close
- Learned which measurements are important to track to see how your online efforts are really doing (important!)
Registration Details
Duration: 1 day
Time: 9:00am – 4:00pm
Price: $997
Discount: 10% discount per additional person. Max discount 30%.
Optional: Laptop computer